The Ripple Effect of Online Giving

If you know me, you’re probably aware that I don’t love social media, at least in my personal life. In fact, I’d likely use it even less if it weren’t such an effective tool for the firm’s outreach. Social media can get a bad rap these days, with so much negativity, FOMO, and comparison filling our feeds on a daily basis. But Facebook, Instagram, and all the others out there also have the power to do a lot of good. These social media platforms can unite people to support an important cause, provide crucial resources, and help ... CONTINUE READING

Revamp Your Business Plan and Reclaim Your Momentum

As we step into July and the third quarter, it’s the perfect time to pause and take a hard look at your business plan. The year’s halfway point is ideal for determining if you’re on track, need to pivot, hire staff, and set up your company for success. Whether it’s tax planning, hiring timelines, or shifting market conditions, revisiting your plan now gives you enough time to evaluate your progress and make crucial adjustments. Here are some of the most critical aspects of your business plan to check up on this month ... CONTINUE READING

How Star-Powered Book Clubs Drive Bestsellers

Nowadays, celebrities influence countless consumer decisions, from buying cosmetics to backing charities. However, few sectors have been more deeply affected than book publishing.

Celebrities from Reese Witherspoon to Dua Lipa are triggering rising sales of an increasingly varied selection of books. Publishing industry sources credit their book clubs with creating closer reading communities and ... CONTINUE READING

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